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Kentucky Marketers Launch Bioheat Campaign

The Kentucky Petroleum Marketers Association launched a statewide campaign to promote Bioheat at its third annual Tank & Technical Conference. The campaign is designed to raise awareness about the benefits of Bioheat and educate Kentuckians about using Bioheat to heat their homes and businesses.

The centerpiece of the campaign is a fleet of Bioheat-branded trucks that began traveling Kentucky’s roadways in the fall. The trucks are owned by local oil companies and, through a partnership with KPMA and the National Oilheat Research Alliance, they were wrapped in the Bioheat logo and website:  www.heatingkentucky.com. The wrap also features the tag line “Heating my Kentucky home.” The trucks will deliver environmentally friendly Bioheat, a blend of biodiesel with heating oil, across the state.

Kentucky’s first Bioheat-wrapped truck operates out of the Danville, Ky., facility of Woodford Oil, a marketer based in Elkins, W. Va., that operates in Ohio, Maryland, Virginia, and Pennsylvania as well as Kentucky and West Virginia. Scott Hacker, a regional manager with Woodford Oil, attended the KPMA Tank &Technical conference, which was held Nov. 2 in Lexington, to discuss the newly branded truck.

“We are very pleased with the final look of the truck,” said Hacker. “The design is colorful and provides local companies with an exciting and innovative way to promote Bioheat to Kentucky customers.”

Nineteen trucks have been pledged for the program, of which 10 were scheduled to be completed before the end of 2016.

“We have received great support for the Bioheat truck wrap program,” said KPMA Executive Director Brian Clark. “This is an exciting opportunity for Kentucky companies to promote this next generation product that is environmentally friendly, clean burning, and made from domestic renewable resources. We look forward to spreading the word across Kentucky about the benefits of Bioheat.”

The statewide campaign will continue through 2017 with outreach planned for key Bioheat stakeholders that may not be familiar with the benefits of Bioheat, including realtors and media. KPMA is also planning to promote Bioheat with local feature stories and a statewide opinion editorial about Bioheat usage in Kentucky’s homes and businesses.

The KPMA represents 180 member companies. Its marketer members own or supply more than 3,000 retail fueling facilities (convenience stores, service stations, truck stops, card-locked sites, and marinas) in Kentucky. For more information on Bioheat and the Kentucky Petroleum Marketers Association, visit www.kpma.org or contact Brian Clark at 859-226-4374.

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