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Advertise With Fuel Oil News

Fuel Oil News has been connecting those who work in the deliverable fuels industry with companies who supplies them goods and services for more than 80 years. Fuel Oil News magazine is published 12 times per year and is available in print and as a digital magazine. The brand also produces a monthly e-newsletter, regularly updates the FuelOilNews.com website, hosts informative webinars and connects readers and advertisers in many ways. For advertising and marketing information, click on our December 2015 Reader Survey and/or our 2017 Media Planning Guide below.

2018 Media Kit

Circulation Statement

December 2015 Reader Survey


Fuel Oil News has been serving the deliverable fuels industry for 81 years. Today the industry is as vibrant as ever, with new fuels and new heating appliance technologies that have leveled the playing field with traditional, tough competitors. Fuel Oil News educates management-level readers about the range of issues and practical solutions offered to keep their businesses moving ahead. In addition to covering the critical policy issues that arise locally, regionally and in Washington, Fuel Oil News:

  • Tracks the emerging Bioheat oil-based fuels, touches on exotic fuels like bulk wood pellets and devotes extensive coverage to propane. We cover these fuels from the terminal to the bulk plant to the truck to the homeowner.
  • Tracks the new technologies in the HVAC space and provides ample coverage of the products and services that make the homeowner/business owner more comfortable and the dealer more profitable. We further provide tips and information to service managers and technicians to help them make the most of that that equipment and technology.
  • Tracks the latest business trends and operational solutions that help fuel marketers and dealers become more efficient and effective. That can include operational advice, awareness of service and support offerings, software solutions and hardware interfaces. We additionally cover a range of business diversification opportunities.

To give our readers the same level of service they give their customers, we rely on a range of seasoned writers and columnists to generate a wealth of original content. That complements a selection of articles from outside, expert resources.

If you provide our readers with solutions in any of the areas noted above, our magazine is where you want to be. We’ll get your message in front of the decision makers.

FUEL OIL NEWS IN PRINT: Subscribers – 13,500, including Print and Digital Editions.



  • Dateline News Section
  • Editor’s Column
  • Fuels Section
  • Business Operations Section
  • HVAC/Hydronics Section
  • Product Directories and Roundups
  • Plus:
    • Columns by industry experts & insiders
    • Interesting feature stories
    • Service column
    • State By State regional news

96% of the 13,500 Fuel Oil News subscribers hold upper management titles (President, VP, Owner or CEO)

96% of Fuel Oil News subscribers have the authority to buy and recommend products & services

67% have purchased a product or service as a result of seeing an ad in Fuel Oil News

On average, Fuel Oil News subscribers pass their issues along to three other industry professionals, extending an advertiser’s reach to 54,000 readers.

REACH THIS TARGET AUDIENCE: Fuel Oil News has advertising options to meet any budget.



Every issue of Fuel Oil News magazine has a companion Digital Edition replica that is emailed to thousands in the deliverable fuels market and is available indefinitely online. All advertising and promotion found in the print edition is also available in the digital replica, with ads featuring live links to advertisers’ web pages.

The sales team at Fuel Oil News, though, can make those ads come alive or offer additional, active exposure for a very affordable upcharge for existing advertisers. Our team can integrate many different options including:

  • Banner Ads
  • Slide Shows
  • Splash Pages
  • Video
  • Audio
  • Animation
  • Cover wraps
  • Peelbacks, and much more

REACH THIS TARGET AUDIENCE: Fuel Oil News has advertising options to meet any budget.



When key decision makers are searching for new products and information, they come to www.fueloilnews.com and the search begins. Our loyal audience visits fueloilnews.com at least twice a month for news and information. Key decision makers know they can count on fueloilnews.com as their one source of information.

We select news and information from all over the world with multiple sources so that buyers can find the information they need the most quickly and easily.


  • Category-specific articles, news and information
  • Breaking news, industry trends and emerging opportunities
  • A library of archived articles, allowing readers to search for the must-read features
  • Daily news from our staff editors and around the globe
  • A calendar of events so major industry gathering won’t be missed
  • A responsive design, making it easy to access and use on a desktop, laptop, tablet or smart phone

Advertising Opportunities Include

  • Traditional web advertising, including banners, buttons and towers.
  • Corner peel, pop ups and other active option
  • Webinars, video and more.

REACH THIS TARGET AUDIENCE: Fuel Oil News has advertising options to meet any budget.



The monthly Fuel Oil News e-newsletter engages industry insiders by delivering the latest news, information and features directly to their mailbox. Our e-newsletter provides targeted content that truly meets the needs of our readers. We know our audience and we help them minimize the clutter by delivering exactly what they want and need on a timely basis, leading them to articles hosted on the FuelOilNews.com website.

Each E-Newsletter Features

  • 6 to 10 headlines, with brief story descriptions to keep readers informed on their market.
  • An audience of more than 4,000, with high open and click-through rates.
  • Advertising opportunities, including top and bottom banners, towers and buttons.

PLUS: Custom eblasts are available, allowing you to reach this targeted audience with industry-specific information or promotion.

REACH THIS TARGET AUDIENCE: Fuel Oil News has advertising options to meet any budget.