The U.S. biodiesel industry this week is launching its largest-ever public outreach effort. The paid ad buy will raise awareness of the economic, environmental and national security benefits of the nation’s first and only EPA-designated advanced biofuel to reach nationwide production.
The multi-million dollar project will include national television advertising, coupled with regional print and radio advertising as well as an online presence. The centerpiece of the education effort is a 30-second spot that will air across the nation on Sunday-morning network talk shows, beginning this Sunday, June 19th. The ads feature the tagline, “Biodiesel. America’s Advanced Biofuel” and focus on biodiesel’s viability here and now. The television spot highlights biodiesel use in the Dallas area to demonstrate the fuel’s practical, common-sense appeal in communities across the country.
NBB worked with PCI Communications, a leading provider of creative communications services for Fortune 500 corporations, national associations, and federal agencies, to create the multi-media campaign.