LOCHINVAR® EXPANDS SOCIAL MEDIA PRESENCE
LEBANON, TN ‘ April 23, 2012 ‘ Lochinvar, LLC has established an enhanced social media program to foster increased interaction with industry professionals and provide new platforms for dialogue and timely discussions. As an extension to the brand’s successful YouTube channel, which has generated consistent traffic since its launch in 2011, Lochinvar now has a presence on both Facebook and Twitter, allowing for regular two-way communication with key audiences.
Through its latest social media initiative, Lochinvar plans to keep industry contacts up to date on the latest advances in technology, product introductions and innovative installations, as well as discussing industry topics and trends with followers.
‘We’re really looking forward to having these new platforms for ongoing conversations with many of our key contacts,” stated Stirling Boston, director of marketing. ‘We know that a high percentage of industry professionals are already interacting on Facebook and Twitter, and we look forward to connecting with them in this space to share ideas and insights on a regular basis.”
To connect with Lochinvar, visit Facebook.com/LochinvarLLC and Twitter.com/LochinvarLLC.
Lochinvar, LLC is a leading manufacturer of high-efficiency water heaters, boilers, pool heaters and storage tanks. Based in Lebanon, TN with facilities in Chicago, Detroit, Orlando, Tampa, Phoenix, Pompano Beach and Dallas, Lochinvar stocks all products in all locations. For more information about Lochinvar, contact: Lochinvar, LLC, 300 Maddox Simpson Parkway, Lebanon, TN 37090; Phone: (615) 889-8900; Fax: (615) 547-1000; www.Lochinvar.com.