John Ray & Sons has introduced a new truck into its fleet. But rather than sporting the well-known John Ray colors of yellow and red, this truck is pink with a definite purpose.
The truck is part of a new two-year program at the Troy-based company, Fueling a Cure. The program will provide breast cancer awareness to the community and monetary contributions to support the Northeastern New York Affiliate of Susan G. Komen for the Cure.
Painted in the Foundations signature color of pink, a portion of the proceeds from each gallon of oil delivered by the truck will benefit the NENY Affiliate of Susan G. Komen for the Cure. All funds will support breast cancer research, education, screening and treatment in the Capital Region.
Similar to a moving billboard, this truck will cover approximately 1,000 miles per week, delivering fuel oil to homes and businesses in an eight-county area: Albany, Fulton, Montgomery, Rensselaer, Saratoga, Schenectady, Warren and Washington.
Starting Fueling the Cure in October has particular significance since this is National Breast Cancer Awareness Month (NBCAM), Mr. Ray said.
Since my grandfather founded the company more than 100 years ago, we have continually strived to expand our services and capabilities. The new pink truck is our latest effort to serve the community that has supported us for more than a century, Mr. Ray noted.
As part of their community involvement, John Rays pink truck will be at the 2008 NENY Komen Race for the Cure that begins at 9 a.m. on Saturday, Oct. 4, at the Empire State Plaza in Albany. For more information, or to register, visit www.komenneny.org.
For more information about NBCAM, visit www.nbcam.org.