Marketing

The Propane Education & Research Council put together seven tips to help you succeed in growing your customer base with social media. Your customers and potential customers are active on social media now; they are following companies, celebrities and organizations. Use this guide to help you understand how to reach them while building your brand and avoiding common mistakes. Social ...

A major upgrade to NORA’s highly successful Fuel Savings Analysis Calculator By Keith Reid   NORA’s Fuel Savings Analysis calculator has been a useful tool throughout the industry since 2008. A salesperson or technician can use the calculator to provide a homeowner with an estimate of the cost savings involved with upgrading to more efficient oil heat equipment. However, as ...

By Nicholas Upton Thriving in the heating oil business is a tough job these days, but when you’re selling to a market that is incredibly environmentally focused, it can be even tougher. Yet Steven T. Clark at Genesee Fuel & Heating Company in Seattle is thriving through smart marketing, innovation and growing through close industry involvement. The company has a ...

By now, I know most of you have noticed that several oil, mechanical companies and even Dunkin Donut’s have been wrapping their vehicles with some pretty fancy and eye catching advertising designs.

By Stephen Bennett The Southern New England Energy Conference, sponsored by the Connecticut, Massachusetts and Rhode Island associations, was first held two years ago, noted David Chu, CEMA’s member services director. (The Sept. 22-23 event doubled as the 64th Annual Meeting of CEMA.) Conference attendance from Massachusetts and Rhode Island has grown, Chu said in an email. Holding this year’s ...

The era of looking back to see how you did last month are over as margins become narrower and time to react shrinks. 

Over the past several years, I have heard the statement made from many of my friends and business associates: "I can buy it online."

FON Contributor Stephen Bennett highlights several of the educational sessions that were presented at the show, and some of the products on the trade show floor.

Every now and then the news media generates frenzy over what is statistically a very rare event ' new upstream fuel production facilities, or even a local bulk fuel storage facility.

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