Blog

New York, Connecticut Bear Down on Fossil Fuels for Heating

“I’m proposing an ambitious series of policies to insulate our most vulnerable households from exorbitant energy bills, and to clear the path forward for a more sustainable future,” New York Gov. Kathy Hochul said in her State of the State Address. “We’re calling it ‘The EmPower Plus’ program, and it will help low-income families retrofit their homes by adding insulation, upgrading appliances, ...

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Propane-Fired Maple Syrup

Fans of maple syrup might not know: Propane often has a role in producing it. Bill Overbaugh of Trumansburg, New York, is marketing propane-fired maple syrup from central New York State. Overbaugh and his father, Tom, have been making the syrup for years from the sugar maples on their property. The boiling process, which renders the sap from the sugar ...

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What’s the Best Way to Win New Customers?

Fuel dealers may add customers through marketing or acquisition. Steve Abbate, managing director of Cetane Associates asks: Is one better than the other? On occasion we are asked if it is more cost effective to gain an account through sales and marketing or through an acquisition. Over the years we have completed the analysis several times.  To do the analysis ...

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14th Annual Cargas Energy Summit Adopts ‘Hybrid’ Approach in 2022

Cargas Energy Summit returned in-person this year, bringing more than 170 energy industry professionals to the Lancaster Marriott at Penn Square in Lancaster, PA. The annual event gives Cargas Energy customers and partners the opportunity to take part in educational sessions, get a glimpse of upcoming features and enhancements, and connect with one another.   After two years with a virtual-only ...

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Tapping the Northeast Home Heating Oil Reserve

Will the Biden Administration release fuel oil from the Northeast Home Heating Oil Reserve? As of this writing the industry, and consumers, were still waiting for the president to respond to a letter from New England senators requesting that Biden do so. The Northeast Home Heating Oil Reserve (NHHOR) is a one-million-barrel supply of ultra-low sulfur distillate set aside to ...

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Best Practices to Win Chargebacks

Disputes, also known as Chargebacks, have seen an increase within the delivered fuel space and pose a potential threat to fuel marketers this heating season. A dispute is when a customer contacts their credit card company or bank after a purchase is made requesting a refund for the goods or services purchased using their card. Compared to other industries, Fuel ...

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A New Website Can Improve Your SEO

Michael Dobson, SEO Specialist at Consumer Focus Marketing shares his expertise on search engine optimization: Have you noticed that your website pages are not appearing as high up in Google search results as you would like? Maybe your website used to be featured more prominently in search, but lately, you have noticed that you’ve dropped? If this is the case, ...

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Marci Gagnon: Offering Mobile Payment Options

The past couple of years have accelerated the need for advancements in payment technology within the Energy Industry. Tech savvy consumers are seeking modern payment methods that they trust and are familiar with and the largest request from customers is to make payments via their cell phones. Like most businesses today, Marketers are no doubt familiar with cell phone payment ...

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Welcome to the No-Margin-for-Error Zone

It’s official, today’s tumultuous market conditions are beyond challenging for Fuel Dealers, as they must execute all aspects of their business with supreme precision in order to survive and thrive. The rules have changed as we’ve reached a unique crossroads with no margin for error. Utilizing technology to help run the business more effectively is paramount as some expenses are ...

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Hedging in a Volatile Market

Offering the consumer price protection from rising oil prices has been part of many an energy marketer’s offerings since the late 1980’s. I believe Wyatt Energy, a Connecticut-based wholesaler, was the first to offer the heating oil dealer the tools to hedge in the form of so-called wet barrel contracts in future months. Heating oil marketers quickly adopted this unique ...

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