July 23, 2009

Media Contact, Lars Trodson, 1-506-202-1015
Save on the price of gas through Oct. 15
SAINT JOHN, NB ‘ Strong public demand is keeping a popular gas savings program up and running through October.
Consumers can earn savings at participating Sobeys supermarkets and Irving Oil gas stations through Oct. 15. The savings are valid for 60 days from the date they are earned. Coupons earned on the last day of the program, Oct. 15, will be valid through Dec. 14. The fuel rewards program is offered in New Brunswick, Prince Edward Island, Newfoundland and Nova Scotia.

‘Our fuel rewards program has always paid attention to the needs of our customers, first and foremost,” said Harry Hadiaris, General Manager of Irving Oil Marketing G.P. ‘The popularity of the program has continued to grow in the provinces, and deciding to extend it was easy.”

How customers earn their savings remains the same. When a customer spends $50 or more in a single transaction at a participating Sobeys, a coupon for cents off per litre of gas purchases at participating Irving locations will print at the bottom of the receipt.

‘Consumers can also combine coupons earned from several Sobeys shopping trips to earn even greater savings,” said Hadiaris.

Coupons are valid for one fuel fill-up, up to a maximum of 75 litres.

‘All you need to do to lower your price of gas is do your regular shopping at Sobeys,” said Hadiaris. ‘With a minimum purchase, you’ll save. It’s as simple as that.”

Since the program began in May 2008, consumers in Atlantic Canada have lowered their price on almost 30 million litres of fuel.

About Sobeys Inc.
Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at

About Irving Oil
Founded in 1924, Irving Oil is a leading regional refining and marketing company with a history of long-term partnerships and relationships. The company serves retail, commercial, industrial, and residential customers in Eastern Canada and New England with a range of finished energy products and complementary services. The company offers fuel at more than 700 locations in Atlantic Canada and New England, including company-operated, leased, and independent sites. Irving Oil was the first oil company to win a USEPA Clean Air Excellence Award for its clean gasoline. More information on Irving Oil can be found at

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