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Elvis, Barbie, Chihuahuas, US Marines and Warm Weather

By Steve Abbate

One of my favorite card games that I play with my family is Fact or Crap. If you never played, it’s fairly simple. One person picks a card, reads it and the other players state if they think the statement is true (Fact) or false (Crap). I thought it would be helpful for this article to play the game. The answers are throughout the article so you have to read the whole thing to find them.

Are these statements Fact or Crap?

  1. Elvis did a TV ad for a donut.
  2. The winter of 2015/16 was the warmest in recorded history.
  3. The world Chihuahua means “fearsome lizard dog” in the Aztec language.
  4. The US Marines were founded in a Philadelphia tavern.
  5. A talking Barbie once complained, “Math class is tough.”

 

There is no public information on the fuel used to heat Graceland but some of the heating bills were probably paid for by the one and only commercial Elvis ever made for Southern Maid Donuts.

I recently attended the annual spring trade show circuit and everyone was talking about the warm winter. At two of the business programs I attended, panelists referred to this past winter as the warmest on record. It did not seem correct to me, so I went to my degree day records to check. We use degree day records to normalize weather for financial analysis and for presenting businesses.

It is important for an energy marketer to understand how the weather affects their business. Sure, we know warm weather means less heating fuel sold and cold means more, but how much more or less can help you understand your business better. When analyzing the health of your business it is important to know if you have a stable customer base, and one of the ways to tell is by weather normalizing your gallons. You need to measure your business to manage it or you could be barking up the wrong tree like the small Mexican dog named for a major commercial center in the northern region of the country.

It certainly felt like the warmest winter in recorded history but our statistics show it was not. I looked at the calendar year, July to June and even the months of December-April and all proved out to be warmer than normal, but not as warm as it was just a few years ago in 2011/12. The most acceptable way to measure weather is by counting degree days. Some analysts compare degree days from the previous year based on gallons delivered per degree day or by using a 30-year average. We prefer to use a 10 year average. The 10 year average is used by many companies selling weather insurance. All methods are acceptable as long as it is consistent from year to year.

 

Comparing the last two winters we saw an almost 30% swing in winter degree days from year to year. That might drive you to drink, and if you do, you may want to have a drink at the Tun Tavern in Philadelphia where the US Marines were founded in 1775. The degree day math is not hard although talking Barbie told children it was in 1992. What is hard is understanding how to plan for the elusive normal winter.

As the founder and President of Cetane Associates LLC, Steven Abbate has been providing M&A advisory services for most of his career. In addition to his track record of completing over seventy successful transactions, he has consulted with and performed financial and operational evaluations on hundreds of businesses throughout the United States.

Cetane Associates LLC
P.O. Box 417
Kent, CT 06757
860-592-0089 office
410-404-3199 cell
410-510-1630 fax
www.cetane.net

 

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