The Work Truck Show® 2009 Attendance Grows 18.5%

FARMINGTON HILLS, MI (March 16, 2009) ‘ More than 8,400 work truck industry professionals attended The Work Truck Show® 2009 and 45th Annual National Truck Equipment Association (NTEA) Convention at the McCormick Place West Building in Chicago, IL, March 3-6. This represents an increase of 18.5 percent over The Work Truck Show 2008, and is the second largest turnout for this event in its 10-year history. At The Work Truck Show 2009, 490 exhibitors filled out the show floor that covered nearly 500,000 square feet with new vocational trucks, components and equipment.

            ‘The fact that the Work Truck Show grew significantly during these exceptionally tough economic times is a testament to the value this event provides to NTEA manufacturer and distributor members, as well as to truck dealers, fleet managers and end-users,” said Jim Carney, NTEA executive director. ‘The NTEA Board of Trustees and staff work hard to continuously improve the Show and Convention in order to offer timely, relevant training sessions while also working directly with exhibitors to bring more cutting-edge new products to the event. As a result, the Work Truck Show has become the industry’s leading showcase for equipment innovation and education.

            ‘The large number of attendees and new products at the show also reflect the resilience of our industry and the spirit of our members,” Carney continued. ‘Even in challenging economic times, business moves forward. The trucks and equipment exhibited at the Work Truck Show facilitate work across a wide range of industries, and it is most encouraging that more than 8,400 professionals came together to explore the latest developments from nearly 500 suppliers.”

            Produced annually by the NTEA, the Work Truck Show is North America’s largest work truck event. Verified attendance at The Work Truck Show 2009 was 8,449. In comparison, attendance at The Work Truck Show 2008, which was held in Atlanta, GA, was approximately 7,200. The largest turnout for any NTEA event was just over 9,000 at The Work Truck Show 2007 in Indianapolis.

The educational conference is a key component of the event. It began with a full day of well-attended Special Sessions on Tuesday, March 3 (Show floor opened March 4). Texas billionaire and alternative energy crusader T. Boone Pickens kicked off the popular Special Session: ‘Green Truck Summit,” with a keynote address outlining his plan for breaking America’s dependence on foreign oil.

The Special Session ‘Upfitting Equipment on 2010 Emission-compliant Truck Chassis” gave attendees the unique opportunity to hear and ask questions of experts from six leading chassis manufacturers about their 2010 emission-compliant chassis.

Other Special Sessions included ‘From Tactical to Practical: A Playbook for Identifying Profitability and Survivability” and the ‘Fleet Management Symposium.”

            Attendees were delighted by the ‘dirty” stories told by Mike Rowe, host of the Discovery Channel’s Dirty Jobs and Deadliest Catch, as he gave the keynote address at the President’s Breakfast and NTEA Annual Meeting on Thursday, March 5. Rowe also was applauded for his efforts to promote the value of a hard day’s work.

            Other event highlights included:                                                         

·         Debuts of more than 100 products, including new chassis and bodies from Dodge, Ford Commercial Truck, International Truck, Maintainer Corp. of Iowa, Nissan North America, North Coast Truck Body, The Reading Group, Smith Electric Vehicles and Supreme Corporation.

·         The latest hybrid and alternative fuel technology from a number of manufacturers displayed in the Green Truck Pavilion.

·         The opportunity to drive 16 hybrid and alternative fuel work trucks on city streets as part of the Green Truck Ride and Drive.

·         More than 40 education and technical training sessions covering a wide range of industry topics, including updates from 12 of the world’s leading chassis manufacturers.

·         A Business Forum on March 6 at which Stan Slap, president of international consulting company Slap, discussed ‘The Seven Deadly Sins of Strategic Implementation.”

Plans are well underway for next year. The Work Truck Show 2010 will be held in conjunction with the 46th Annual NTEA Convention March 9-12, 2010 (Show floor opens March 10) in America’s Center, St. Louis, MO. Exhibit space at the show is currently being sold. To reserve booth space or for more information, visit or call 1-800-441-NTEA (6832).

Established in 1964, the NTEA is the leading association supporting the $101 billion work truck and trailer industry. The Association currently represents more than 1,700 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. The NTEA provides in-depth technical information, education and member programs and services, and produces The Work Truck Show®. The Association maintains its administrative headquarters in suburban Detroit and a government relations office in Washington, DC. For more information, call 1-800-441-NTEA (6832), or visit

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