New Trucks Make World Premiere at The Work Truck Show® 2010



FARMINGTON HILLS, MI (March 29, 2010) ‘ The Work Truck Show® 2010, North America’s largest work truck event, was in the spotlight March 10-12 as leading truck manufacturers chose this venue to introduce high-profile new vehicles to the world.

Navistar announced its move into the medium-duty truck market at the show, launching the new International TerraStar Class 4-5 truck with a dramatic press conference. Hundreds of journalists, photographers, videographers and dealers surrounded the Nissan Commercial Vehicles booth as that company unveiled its new NV van lineup and thrust itself into the North American commercial vehicle market. Freightliner Custom Chassis Corp. debuted an all-electric walk-in van chassis which it says is the first to be completely electric and domestically engineered. Ford Commercial Truck showed off its all-new Ford F-Series Super Duty fuel-efficient heavy-duty pickup. GMC introduced the 2011 Sierra Denali HD, marking the first time the Denali line has been available on a heavy-duty GMC pickup.

            ‘This year’s Work Truck Show was truly exciting,” said Jim Carney, executive director of the National Truck Equipment Association (NTEA), which produces the event. ‘More than 8,000 industry professionals who attended the Show got the opportunity to see many of the latest work trucks and new equipment before anyone else in the world. I am so proud of our team that has worked together to make the Work Truck Show the launching pad of choice for new products in the commercial truck, trailer and equipment industry.”

            The Work Truck Show 2010 was held in conjunction with the 46th Annual NTEA Convention at America’s Center in St. Louis, MO, March 1012, 2010. The Convention, educational sessions and Green Truck Summit opened March 9. Verified attendance at the event was 8,054, placing this year’s event in the top three in Work Truck Show history.

The Show floor was sold out, with 530 exhibitors filling more than 500,000 square feet of exhibit space with new vocational trucks, components and equipment. Overall, more than 80 new products were introduced at the event.

‘The number of new products introduced at the Show is a testament that our industry can continue to be innovative and productive even during these hard economic times,” Carney said. ‘And while we continue to feel the pinch of the economic downturn, the success of The Work Truck Show 2010 proves the significance of this event in meeting the needs and interests of our industry.”


Going Green

            The Work Truck Show expanded its green initiatives this year. The popular Green Truck Summit, which was extended to two days in a partnership with CALSTART, sold out. Show attendees also had the opportunity to drive 15 green trucks on the streets of St. Louis during the Green Truck Ride-and-Drive on March 10 and 11. Several exhibitors took the opportunity to introduce new green products and technology at the Show, including Freightliner Custom Chassis with its plug-in electric walk-in van chassis; Smith Electric Vehicles, which displayed its Newton battery-electric commercial truck; and ALTe, which introduced the prototype of a new Range Extended Electric Powertrain (REEP) propulsion system that is retrofitted to existing commercial vehicles to improve their fuel efficiency and lower emissions.


See You Next Year

            Booth space for The Work Truck Show 2011 is selling rapidly. The Work Show 2011 will be held in conjunction with the 47th Annual NTEA Convention March 7-10, 2011, at the new Indiana Convention Center and Lucas Oil Stadium in Indianapolis, IN. The Association has already increased the size of the show floor to help meet growing demand.

For more information, visit or call 1-800-441-NTEA (6832).

Established in 1964, the NTEA is the leading association supporting the work truck and trailer industry. The Association currently represents nearly 1,600 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. The NTEA provides in-depth technical information, education and member programs and services, and produces The Work Truck Show®. The Association maintains its administrative headquarters in suburban Detroit and a government relations office in Washington, DC.


Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button