Why Consumers Need You To Hedge
Ask most oil and propane customers what they think of paying for price protection (think insurance) and you will likely hear ‘I hate it.” What is it that they hate exactly? After all, these are the same consumers who buy insurance for everything from cars to vacations and never seem to be upset that it rarely results in ‘compensation.”
Insurance is really about peace of mind, not financial compensation. We all feel better sleeping at night knowing that if something goes wrong in some risky corner of our lives, then we are covered. Whether that ever happens is oddly inconsequential since none of us actually hopes for bad luck just so we can collect on our premium. Have you ever heard someone say, ‘It’s about time I got into a car accident