General Filters Gives to Families During Thanksgiving


For years General Filters, Novi, Mich., has given a turkey to each employee for Thanksgiving. Those that do not need their turkeys donate them, and additional items are purchased to create Thanksgiving meals for families in need. Each year employees supply stuffing, canned vegetables, dinner rolls, bread, muffins, bags of potatoes, bags of fruit, cranberry sauce, butter, cookies, turkey broth, and more. Gift certificates are given should families require items not provided.

As with past years, the city of Novi’s Youth Services matched General Filters’ donations with local families in need and delivered the meals on the company’s behalf.

General Filters employee Linda Katoch, said, “Helping others makes me feel good.”

“Anyone can unexpectedly find themselves in a position of need. The hurricanes in North Carolina, South Carolina, and Florida, along with the fires in California demonstrate just how one’s life can be altered in the blink of an eye. There is so much that can be done to help get families back on their feet,” said Paige Freeland, marketing manager. “This year has been particularly meaningful to me,” Freeland added. “My own parents’ home was damaged by Hurricane Florence flooding in September and they are still displaced while waiting for their home restoration to be completed. Neighbors whose homes were not flooded, along with friends, local churches and community members immediately stepped in to help my parents and everyone affected by the disaster. Their kindness has meant more than I can say; to know that people not just cared but acted.”

“We are thankful to the City of Novi for making sure families won’t go hungry during the holiday season. General Filters may give to a handful of families, but their efforts contribute to countless more,” Freeland said.


General Filters is a manufacturer of residential indoor air quality products (humidifiers, dehumidifiers, air cleaners, UV light purifiers and ventilation systems) and residential heating fuel oil filters. General Filters’ brands include GeneralAire, Gar-Ber, Unifilter, Second Wind, and General. The company has a manufacturing plant in Novi, and offices in Toronto, Canada. Products can be purchased from wholesaler and contractor customers across North America. Visit: for more information.


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