NYSEC’s ‘Net-Zero Hero’ Campaign Promotes Bioheat Fuel


Consumers and community leaders are urged to “Be a Net-Zero Hero” in the New York State Energy Coalition’s new marketing campaign running through April, 2022.

The new campaign, launched Sept. 5, highlights Bioheat fuel’s path to a net-zero carbon future, as “The Renewable Home Heating Fuel” that promotes cleaner air … is better for our planet …  is better for the environment … supports American jobs … helps lower emissions … offers energy independence … is better for the Earth … is clean and safe, and is “Delivered Now!”

“New York Bioheat fuel companies and their customers are net-zero heroes. New Yorkers are already on a path to net-zero carbon and may not even realize it,” said Rocco Lacertosa, NYSEC’s president. “We are proud to show the community that we are part of the solution to climate change, and able to lower carbon emissions right now.”

The “Be a Net-Zero Hero” marketing campaign will deliver more than 70 million impressions and includes digital advertising on NYDailyNews.com, NYPost.com, Newsday.com, and DansPapers.com; digital and printed billboards on Long Island Railroad and New York City subway platforms including Penn Station, Barclay’s Center, Ronkonkoma Station, Jamaica Station, Yankee Stadium and others; and exterior signs on buses traveling routes throughout the downstate region. All marketing directs viewers to TodaysBioheat.com.

Stretching over eight months, the marketing plan was developed and executed by PriMedia, and is being underwritten by NYSEC and the National Oilheat Research Alliance (NORA).


As “the Voice of the Bioheat fuel industry” representing full-service fuel dealers and auxiliary industries in New York City, Long Island and Westchester, NYSEC is committed to ensuring the delivery of high-quality renewable liquid heating fuels, equipment and services to consumers and businesses throughout the downstate region.


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