General Filters Names C&C Marketing as Sales Agency


General Filters announced the addition of sales agency group C&C Marketing of Apalachin, N.Y., to serve the state of New York; North and West of I-84.

“C&C Marketing is very well positioned in the Upstate NY HVAC equipment market to promote GeneralAire and General Oil IAQ products through our wholesaler network.” said Allan Feys, Director of Sales and Business Development.  “We look forward to partnering with C&C in the upcoming years to grow our market share and brand recognition throughout the region.”

C&C Marketing is a Manufacturer Representative Group dedicated to Sales and Marketing in the Plumbing, HVAC and Showroom Industries. Their team is comprised of both inside and outside staff members that deliver comprehensive support and service to business channel partners.  Visit: for more information. Founded in 1937, General Filters, Inc. manufactures whole house residential indoor air quality (IAQ) products (humidifiers, dehumidifiers, air cleaners, and UV air purifiers) and residential heating fuel oil filters, General Filters’ brands include GeneralAire®, Second Wind™, Gar-Ber, Unifilter® and General. With manufacturing in Novi, MI and Toronto, Canada, products can be purchased from wholesaler and contractor customers across North America. Visit: for more information.


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