Taco Comfort Solutions announced the appointment of Ken Watson to the new position of marketing and brand manager.
Watson brings more than 20 years of advertising and marketing experience to Taco, having served in both agency and client-side roles over the course of his career. He spent 16 years working for Fahlgren Advertising and then Fitzgerald+Co/McCann Worldgroup, both in Atlanta. He was marketing manager at Textron, Inc. in Providence, R.I., prior to joining Taco.
His diverse experience spans research, branding, creative development, retail promotions, sales support, sports marketing, B2B, social/digital marketing, media planning/buying, PR and experiential marketing, and includes management of several ADDY award winning campaigns.
He has worked with a wide variety of national and international brands including NAPA Auto Parts, Black & Decker and DEWALT power tools, Bell Helicopter and Cessna Aircraft, E-Z-GO Golf cars, Nutrilite vitamins, Kroger supermarkets, Toll Brothers homebuilders and Florida Tourism.
“Ken Watson brings a wealth of hands-on experience to our marketing team here at Taco Comfort,” commented Gene Fina, vice president of marketing. “Ken will serve as a key player in overseeing marketing and sales initiatives with our rep agencies and outside marketing partners. We welcome him to the Taco family.”
A native of Atco, N.J., Watson holds a B.S. in management/marketing from Rutgers University and makes his home with his family in North Kingstown, R.I.