Atlas Oil Offers Emergency Fuel Service


Atlas Oil Co. is highlighting its integrated “StormProof” campaign at Data Center World 2019, conference and trade show running March 19-22 in Phoenix. “StormProof” is a service designed to ensure that companies are prepared for fuel supply challenges that arise from unexpected power outages.

“Mission critical businesses across the nation have been hit with immense emergency fueling challenges this past year,” said Atlas’ director of emergency services, Jayme Oyen. “According to Eaton’s 2018 Blackout Tracker annual report, eighteen percent of companies experienced a loss of more than one hundred thousand dollars as a result of their worst outage.” The Atlas service is designed to equip customers with resources, technical solutions and support to ensure one hundred percent uptime.

Atlas is developing a Fuel Automation Station prototype that caters to the emergency services sector of the business. Currently being utilized in Atlas’ Frac division, each FAS unit contains automated fuel delivery and management technology that distributes fuel to up to 28 individual tanks at one time.

“This upgraded FAS unit is perfect for data centers and other mission critical customers looking for an efficient, safe, and tech savvy solution for fueling generators and vehicles during power outages,” said Oyen.

As part of its ongoing StormProof campaign, Atlas continues to offer Fuel Assurance Plans, which guarantee fuel to contracted customers in the wake of a power outage, natural disaster or other unplanned emergency. Developed with each customers’ diverse needs in mind, the plans are customizable with an always-guaranteed priority response time, emergency fuel allocation and on-demand fleet.


Recognizing that an effective business continuity plan includes tank upkeep and fuel quality control, Atlas has partnered with Diesel Fuel Doctor to provide tailored to each customers’ specific needs. The “Gen360” plans offer tank and maintenance solutions including fuel polishing, water removal, top-tier diesel additives and annual fuel testing.

“Tank and generator upkeep often go overlooked but are incredibly important,” said Torre Miller, president of Diesel Fuel Doctor. “A well-maintained tank in combination with an effective StormProof plan can make all the difference in an emergency scenario, preventing revenue loss in the long-run.”

Headquartered in Taylor, Mich., Atlas Oil is engaged in transportation logistics and fueling including bulk, fleet, event, onsite, emergency response, and oilfield services.


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