General Filters’ 2019 ‘Soaring Eagle’ Awarded to Shupe, Carboni & Associates


General Filters, Novi, Michigan, presented its annual “Soaring Eagle” Award to Shupe, Carboni & Associates, the sales representative company that best met a wide array of business objectives throughout 2019.   

President and CEO Bob Abraham; Owner and Vice President John Redner; and Director of Sales and Business Development Allan Feys presented the Soaring Eagle Award Plaque to Joe Carboni and Matt Reiners during GFI’s annual sales representative meeting at the AHR Expo in Orlando, Florida, in February.

From left: Bob Abraham, Allen Feys, Joe Carboni, Matt Reiners, and John Redner.
Photo courtesy of General Filters.

“Shupe, Carboni & Associates produced a particularly successful year for General Filters,” Feys said. Founded in 1937, General Filters, Inc. manufactures whole house residential IAQ products (humidifiers, dehumidifiers, air cleaners, UV light purifiers and ventilation equipment) and residential heating fuel oil filters. General Filters’ brands include GeneralAire, Second Wind, Gar-Ber, Unifilter, and General (Oil). With a manufacturing plant in Novi, MI and offices in Canada, products can be purchased from wholesaler and contractor customers across North America. Visit: for more information.


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