New ‘Green” Trucks, Exhibitors and More Added to the Work Truck Show® 2009 Line-Up

FARMINGTON HILLS, MI (Jan. 6, 2009) ‘ More new product launches, ‘green” vehicles, exhibitors and educational sessions have been added to The Work Truck Show® 2009 and 45th Annual National Truck Equipment Association (NTEA) Convention. The Work Truck Show 2009 is held March 46, 2009, (Convention starts March 3) at the McCormick Place West Building in Chicago, IL.

            The event draws thousands of fleet managers, truck dealers, equipment distributors, upfitters and manufacturers from throughout North America and beyond to check out the work truck industry’s latest product and technology developments, get expert advice and learn how to improve their operations. The Work Truck Show brings together new vocational trucks, equipment and related products from more than 440 companies across 500,000 square feet of exhibit space. The educational component provides more than 40 industry-specific training courses, including four in-depth Special Sessions: ‘Green Truck Summit,” ‘Upfitting Equipment on 2010 Emission-compliant Truck Chassis,” ‘Fleet Management Symposium” and ‘From Tactical to Practical: A Playbook for Identifying Profitability and Survivability.” A new session has been added to the curriculum for Wednesday, March 4. ‘NTEA: State of the Industry Overview” will provide insights into the current economic climate and its impact on vocational truck demand.

            More than 60 companies have announced that they will introduce new products at the show, including Dodge, Ford Commercial Truck, International Truck, Miller Electric Mfg. Co., Nissan North America and Supreme Corporation. Many exhibitors with new products are identified in the show directory and on show signage with a ‘New Product Spotlight” logo.

Some exhibitors are new to The Work Truck Show, as well: 56 are exhibiting for the first time.

Green Trucks

The Green Truck Summit, sponsored by International Truck, provides up-to-date information on hybrid and alternative fuel options for work trucks. The Summit is the industry’s foremost education forum for real-world application of the ‘green” revolution as it impacts commercial trucks. This Special Session is held on Tuesday, March 3 from 9:00am’4:30pm. A ticket is required.

During show hours on March 4 and 5, Work Truck Show attendees can test-drive new hybrid and alternative fuel commercial vehicles as part of the Green Truck Ride-and-Drive. Participation is free and sign up is available on-site. The following 12 vehicles are currently scheduled to be available:

Sponsoring Company

Vehicle Make

Vehicle Model

Drive / Fuel System Mfg.

Drive / Fuel Type

Body Type

Unicell Body Co.



Arvin Meritor



Baker Equipment



BAF Technologies



Bosch Rexroth Corp.

Crane Carrier


Bosch Rexroth

Hydraulic Hybrid


Parker Chelsea




Stored Energy

Dump/ Snow Plow







Freightliner Custom Chassis




Hydraulic Hybrid






Electric Hybrid


General Motors




Dual Mode Electric Hybrid


International Truck




Electric Hybrid






Electric Hybrid



Peterbilt Motors



Electric Hybrid


Smith Electric Vehicles



Smith Electric




The latest hybrid and alternative fuel technology will be displayed in the Green Truck Pavilion. Pavilion exhibitors include hybrid and alternative fuel truck manufacturers, component suppliers and system integrators.

Special Events

Mike Rowe, host of the Discovery Channel’s Dirty Jobs and Deadliest Catch, will give the keynote address at the President’s Breakfast and NTEA Annual Meeting on Thursday, March 5, 2009, from 7:30am’9:15am. As host of Dirty Jobs, Rowe regularly serves as an apprentice to everyday men and women who perform the jobs no one else wants, like septic tank cleaner, road kill removal specialist and sewer inspector. A ticket is required.

            One of the major challenges facing OEMs, equipment upfitters and fleets in the coming year is working with chassis that meet 2010 emission regulations. The Special Session ‘Upfitting Equipment on 2010 Emission-compliant Truck Chassis” will bring together experts from Daimler Trucks North America, Dodge, Ford Commercial Truck, General Motors Fleet and Commercial Operations, Hino Trucks and International Truck to review changes made to their chassis to meet 2010 emission requirements and answer questions about mounting equipment to these chassis. The session runs from 8:30am’12:00pm on Tuesday, March 3. A ticket is required.

            Fleet managers face their own set of challenges regarding 2010 emission-compliant chassis. They can gain a better understanding of how their equipment specifications and fleet operations may be affected by 2010 model year diesel trucks at the Truck Fleet Manager Training Session & Networking Luncheon on Thursday, March 5, from 11:30am’1:30pm. This session is open only to fleet managers and includes lunch. A ticket is required.

            The Special Session ‘From Tactical to Practical: A Playbook for Identifying Profitability and Survivability” will provide insights into the developments, threats and opportunities facing the work truck industry and its distribution channels and tactics companies can use to position themselves to survive or even thrive in these challenging times. The session builds upon the 2007 North American Truck Equipment Industry Outlook and Strategy Report and incorporates the most recent findings from the 2008 follow-up research study

outlined in the Profitability, Cost and Technology Playbook. Session attendees receive an executive summary covering both studies, as well as copies of the individual reports. The session is on Tuesday, March 3, and runs from 9:00am’12:00pm. A ticket is required.

Exclusively for fleet and shop managers, the Fleet Management Symposium is a full-day program on Tuesday, March 3, focusing on financial and operational practices that can reduce costs while increasing shop labor productivity. The symposium is led by well-known fleet consultant Kelly Walker, president of Kelly Walker Associates (Dallas, TX). Separate, advance registration is required.

            Stan Slap, president of international consulting company Slap, was a hit at the Work Truck Show 2008. He’s making a return appearance at the Work Truck Show 2009 with a program on ‘The Seven Deadly Sins of Strategic Implementation” during the Business Forum on Friday, March 6, from 8:30am’10:00am. He’ll explain the seven ways strategies can become unsuccessful, and then how to overcome these traps. The Forum is preceded by breakfast. A ticket is required.

            Produced annually by the NTEA, The Work Truck Show showcases Class 1-8 vocational trucks and equipment. To register, visit or call 1-800-441-NTEA (6832).

Established in 1964, the NTEA is the leading association supporting the $101 billion work truck and trailer industry. The Association currently represents more than 1,700 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. The NTEA provides in-depth technical information, education and member programs and services, and produces The Work Truck Show®. The Association maintains its administrative headquarters in suburban Detroit and a government relations office in Washington, DC. For more information, call 1-800-441-NTEA (6832), or visit

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