Bacharach announces the appointment of Ken Eck as marketing communications manager effective May 16. Ken will have responsibility for all strategic communications plans and programs, including product and trade promotions, trade show coordination, product launch materials and communication, press releases, print and electronic advertising and targeted direct marketing programs.
Ken comes to Bacharach with a strong background in marketing communications, branding and promotional campaign strategies, earning several awards for his work. Most recently Ken was manager of direct marketing at Highmark, Inc., where he was involved in implementing initiatives and strategy for Individual Direct Pay products in the health insurance industry for the under 65 market. His previous work experience includes director of marketing and product development for ASC, Inc., senior account manager for Communifax, licensing and brand director for Emess Design Group, and marketing communications manager for Industrial Scientific Corporation.
Ken received a Bachelor of Science degree in marketing from Gannon University and MBA / Marketing from Robert Morris University.