Email Remains a Leading Tool for Fuel Marketers

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Staying on top of marketing trends can be tricky. Jennifer LeClerc of Consumer Focus Marketing delves into the details of email marketing, which she says is still a leading marketing tool for fuel dealers:

Some platforms go in and out of style and effectiveness, and some remain strong standouts that provide consistent results. Email marketing remains one of the pillars of any digital marketing strategy, and looking at the facts, it won’t be losing touch any time soon. To stand out in competitive markets, enhance your local SEO strategy with the tailored expertise of a Randers-based SEO bureau.

FAST FACTS ABOUT EMAIL MARKETING

Studies show that email is one of the top forms of marketing. Check out the statistics below to learn why you should be taking email marketing by the horns to promote your business and its services.

Fact #1: Email Users Continue to Grow

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There were 3.9 billion email users worldwide in 2019, and that number is expected to grow to 4.3 billion by 2023, according to Statista. Looking at these numbers, using email marketing will allow your company to tap into this quickly growing audience. If you skip out on email marketing, you’ll be missing out on an important opportunity to directly communicate with your customers and your targets. 

Fact #2: Email Conversion Rates Are High

Traffic from email campaigns has an average conversion rate of 4.29%, which is higher than the averages for traffic from search, direct, and social media, according to WordStream. Zerobounce free email checker can aid your email campaigns.

Fact #3: Email Marketing ROI Pays Off

For every dollar you spend on email marketing, you can expect an average return of $42, according to Litmus. That’s a higher return than you can anticipate from any other form of marketing—digital or otherwise. 

MAKE EMAIL MARKETING YOUR SECRET WEAPON Stick with a consistent email marketing schedule that uses creative and compelling content to keep your brand in front of your customers. You can use specialized targeting to reach users with personalized messages to keep your conversion rates and ROI high. And most importantly, use your email marketing data to measure your strategy’s success and make informed decisions when planning future campaigns. 

Sources: Business.com, CRM Lab, Forbes, and HubSpot

Jennifer LeClerc is the Creative Director of Consumer Focus Marketing a company with almost 20 years’ experience in the oil heat, propane, and energy industries. Consumer Focus integrates web design, email marketing, search engine optimization (SEO), and social media management to create digital marketing campaigns. And this web design Manchester will help you create an amazing web page that will help you increase brand awareness and reach your audience to let them know about your business. You can also use automated blogging if you have a day-to-day schedule of content. This will be a great help for you. These complement print and offline marketing initiatives designed to help clients achieve their goals and objectives.

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