Staying on top of marketing trends can be tricky. Jennifer LeClerc of Consumer Focus Marketing delves into the details of email marketing, which she says is still a leading marketing tool for fuel dealers:
Some platforms go in and out of style and effectiveness, and some remain strong standouts that provide consistent results. Email marketing remains one of the pillars of any digital marketing strategy, and looking at the facts, it won’t be losing touch any time soon.
FAST FACTS ABOUT EMAIL MARKETING
Studies show that email is one of the top forms of marketing. Check out the statistics below to learn why you should be taking email marketing by the horns to promote your business and its services.
Fact #1: Email Users Continue to Grow
There were 3.9 billion email users worldwide in 2019, and that number is expected to grow to 4.3 billion by 2023, according to Statista. Looking at these numbers, using email marketing will allow your company to tap into this quickly growing audience. If you skip out on email marketing, you’ll be missing out on an important opportunity to directly communicate with your customers and your targets.
Fact #2: Email Conversion Rates Are High
Traffic from email campaigns has an average conversion rate of 4.29%, which is higher than the averages for traffic from search, direct, and social media, according to WordStream.
Fact #3: Email Marketing ROI Pays Off
For every dollar you spend on email marketing, you can expect an average return of $42, according to Litmus. That’s a higher return than you can anticipate from any other form of marketing—digital or otherwise.
MAKE EMAIL MARKETING YOUR SECRET WEAPON Stick with a consistent email marketing schedule that uses creative and compelling content to keep your brand in front of your customers. You can use specialized targeting to reach users with personalized messages to keep your conversion rates and ROI high. And most importantly, use your email marketing data to measure your strategy’s success and make informed decisions when planning future campaigns.
Sources: Business.com, CRM Lab, Forbes, and HubSpot
Jennifer LeClerc is Creative Director of Consumer Focus Marketing a company with almost 20 years’ experience in the oil heat, propane, and energy industries. Consumer Focus integrates web design, email marketing, search engine optimization (SEO), and social media management to create digital marketing campaigns. These complement print and off-line marketing initiatives to designed to help clients achieve their goals and objectives.